What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In other words, it is work done to ensure that, when people enter terms related to your business into a search engine (like Google or Bing), your website is prominently displayed on page 1. In general, the more prominently and more frequently a site appears in search results, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.



Take Your Business to the next level

Ask us about our SEO package; we can increase the search engine rank and site traffic of any company! While we cannot guarantee a #1 ranking (it is against Google’s Guidelines and generally entails bad SEO practices), we employ proven SEO strategies and techniques to promote long-term success.



Analysis

We perform a comprehensive analysis, to determine the keywords most relevant/important to your business, followed by a step-by-step plan to ensure your website communicates those keywords effectively to search engines. Our overarching goal is to get you more visitors and higher conversion of sales and leads.






On-Page & Off-Page Optimization

Search engines use complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. Two key factors play into these algorithms: On-Page and Off-Page SEO.

On-page SEO is the act of optimizing different parts of your web site that affect search engine rankings; some of it visible (i.e. on-screen content) and some of it hidden behind the scenes (e.g. title tags, alt text, etc.).

Off-Page SEO focuses on increasing the authority of your domain through the act of getting high-quality links from other websites.

On-page and off-page SEO complement each other to improve your search engine rankings.


Why SEO is Beneficial to Your Business?


Ranking Importance

A huge percentage (approximately 85%) of all websites are found via search engines.


Major Search Engines

Almost all Internet users begin their Web search through a major search engine (e.g. Google, Bing, Yahoo, AOL, etc.).

Effective strategy

SEO allows you to control the keyword phrases for searches performed by potential customers.


342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results!

Bring Visitors

Solid SEO and search-friendly website design will help bring the right visitors to your website.


Consumer Perception

Consumer have a very favorable impression of highly-ranked websites and, in general, may never go beyond the first page results.